Blog - Ray the Mailman

Including videos in your email

Videos are awesome. Provided your video is of good quality (both technically and content wise), it has the potential to convey your message a lot quicker and clearer than any written blog post. The thing is though: videos won’t play in email clients. They just won’t. However, there are some platforms (which shall remain […]

Published: 10/05/2016 - 14:20 CET || Last edit: 10/05/2019 - 11:33 CET

Don’t use anchor texts that follow the URL format

There are many reasons for spam filters to not like an incoming message, but this is a big one: links that appear to be fraudulent. When directing people to your website from your email, you may be inclined to say something like “Hey guys, visit www.[mydomain].com”. That sounds great, but most ESPs (MailChimp and […]

Published: 11/11/2015 - 09:25 CET || Last edit: 14/09/2016 - 09:52 CET

Outlook pagebreak issue

[Sarcasm and mild swearing alert for this post – read at your own risk!] If you’re into email marketing (you probably are, given the fact that you somehow ended up on my blog), you may be aware that Microsoft Outlook is your archenemy. I can’t even begin to list ALL of the reasons why it […]

Published: 22/06/2015 - 12:11 CET || Last edit: 24/01/2018 - 20:57 CET

Email templates with built-in flexibility

Unless you’re a HTML savvy email pirate that likes to code every email from scratch, this blogpost is for you. Because if you’re not one of those, you probably (want to) use a more or less predetermined template for creating your email campaigns. And if you do, you have traded (a little bit of) freedom […]

Published: 08/06/2015 - 16:57 CET || Last edit: 29/05/2015 - 10:18 CET

E-mailmarketing vs Social Media

“Should I use email marketing to generate more sales, or should I rely on social media?” Yes, let’s talk about that. Oh wait, let’s not. It’s a pointless endeavour at best. You may as well try to figure out whether you need a new car or new shoes. They both get you from point A […]

Published: 28/05/2015 - 14:08 CET || Last edit: 12/05/2015 - 00:50 CET